Kanye wants to compete with Kim through his own fashion company, according to a source who spoke with The Sun. According to the insider, "Bianca is his muse and will model the line, so he's sort of testing her out with these outfits." He believes she can sell out and highlight his brand."According to recent developments reported by The Mirror, Kanye has reportedly established a complete atelier in Italy dedicated to creating provocative attire for Bianca, with the aim of surpassing Kim Kardashian's successful brand, SKIMS.
In an interview with Page Six, designer Mowalola Ogunlesi disclosed details about this alleged fashion house, stating, "Anything he wants to make, they can make it." The designer further elaborated, revealing that Kanye and his team design and style the outfits on the spot, often working with tights from brands like Wolford. Mowalola emphasized the rapidity of their creative process, stating, "They design it and have an in-house team that creates everything in a day."
Another source confirmed the efficiency of their operations, adding, "Tights are not safe when they're around," before concluding the conversation.