Royal biographer Angela Levin expressed her opinion that the palace should have made this change earlier, considering that Harry and Meghan were no longer working members of the royal family. Levin further commented that it took a considerable amount of time for the palace to take action, questioning the reasons behind the delay. She emphasized the importance of keeping everyone informed about such matters, regardless of their priority.
Additionally, the expert criticized the couple for using their royal titles on their newly launched website, sussex.edu, suggesting that it could further damage their popularity. Levin also mentioned their desire to return to London and resume their previous activities, but stated that they primarily aim to gain popularity and promote their merchandise, particularly Meghan's jam and tablecloths. These remarks come after the Duchess unveiled a new Instagram page and a rebranded lifestyle brand called American Riviera Orchard.
The rebranding coincides with the reported launch of a cooking show on Netflix, focusing on lifestyle and culinary topics. Megan's Instagram account, which had amassed over 544,000 followers as of March 19th, featured a new logo and bio identifying her as the Duchess of Sussex, with a link to a website where people could join a waiting list.