Described as a joint effort with support from Hollywood influencers, Prince Harry, and Meghan Markle's Archewell Foundation, the campaign aims to educate US voters about the potential risks posed by deepfake technology during the upcoming 2024 presidential election, scheduled for November 5.
This initiative follows warnings from experts about the use of deepfake techniques by malicious actors, both foreign and domestic, to manipulate public opinion. Notably, this isn't the first time the couple has ventured into political advocacy; they previously faced criticism for their involvement in the last US election campaign, urging voters to reject hate speech and misinformation.
Meghan Markle, known for her advocacy on social and political issues globally, has often been speculated to pursue a career in US politics due to her strong commitment to effecting change.