She emphasizes the significance of consistency and authenticity in their branding, advocating for a shift towards a more down-to-earth image similar to that of Prince William and Kate Middleton. The extravagant displays of wealth, such as Meghan's luxury lifestyle brand and their various ventures, have drawn criticism for their perceived lavishness.
Carratt also points out the public's disapproval of the couple's use of private jets while advocating for environmental causes, labeling their actions as hypocritical. Recent polls indicate a decline in Meghan and Harry's popularity, with a significant portion of the UK population holding unfavorable opinions about them.
Regarding their media strategy, Carratt advises the couple to focus on promoting their charitable endeavors through traditional channels rather than seeking attention through sensational interviews. She warns against potentially damaging media appearances, such as their Netflix docuseries and interview with Oprah Winfrey.
In light of recent health challenges faced by members of the Royal Family, Carratt suggests that Meghan and Harry extend empathy and support to their relatives rather than leveraging their royal connections for personal gain. As they navigate their public image amidst scrutiny and declining popularity, Carratt's advice underscores the importance of authenticity and sensitivity in maintaining public favor.
