Many women mistakenly believe they are 95B
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| Many women mistakenly believe they are 95B |
No, a cup C or D does not correspond to a huge size.
Beginning of private sales, big brand, I lasciviously walk the lingerie department, fall in love in front of a duck green bra with lace, can not find my size. The disappointment passed, I continue to dig until looking at the "available sizes" part of the label, most models stop at B, some push up to C or D. For "large sizes" , no more choice of color or pattern, it's black, white or beige.
Josie Fellows, who works in a lingerie store in London, speaks of "big disappointments" in the fitting room: "Women tend to think that E is the largest size, they think that the D is a huge size and they have been buying B for twenty years ”. The majority of her clients plan to make a 95B.
"If you tell a client, you make a G, it's like telling someone who thinks they are 36 that they are making a 42," she told the Guardian. And often to compensate, women enlarge the back measurement instead of moving towards an 85D for example - a small back measurement but a deeper hat. A practice revealing a lack of choice for the larger sizes, especially in the lower price ranges.
A market to take
Kelly Dumnore, who works at Rigby and Feller (lingerie brand ranging from cups A to K) for twenty years, believes that we had a perception problem. We would see D and E cups as large sizes, F and G as super large sizes and most of the time, we do not even know the existence of G or H - however these are its best sellers.
You would think that the previous generations of women were deceived and that they passed on the wrong sizes to us. But it is in fact the market that does not correspond to the bodies of women. Before, perhaps, the materials were more expensive, the padding standardized the models. Today, it is especially that "the market has failed, swept away by fashion which sees women's breasts as an obstacle to design", explains Zoe Williams, journalist for the Guardian.
For women with big cups, or just doing D or more, it is often a headache to find suitable bras and before the internet, it was even worse. We then understand the excitement for an inclusive brand of underwear ranging from 75A to 125H, ThirdLove. Since the release of its twenty-five additional sizes, the site's waiting list has more than 1.3 million buyers.
To the economy always
Bravissimo is a British brand for women with "bigger breasts" (from D). But the founder told The Guardian that suppliers often refuse to respond to customer demand: "If we say that we have consumers who want plunging bras, many will answer us" it's not possible, it's too complicated ”” Indeed, the design of large bras requires more time and more materials. This is why high fashion brands are better in the field, they allow themselves to use several layers of fabric to improve support.
Patriarchy you said? The answer to the lack of size diversity is also there. Advertising has long been geared towards men, who buy sensuality for their bride - and ignore the real needs of women.
