And the 10 most trendy brands of the moment are ...
Although Forbes magazine already offers a ranking of the most profitable brands in the world, here is another ranking that chooses to rank the brands according to their popularity with consumers.
The Lyst Index has just completed the ranking of the most trendy brands during the second quarter of this year. To arrive at its results, the platform analyzed the online shopping behavior of more than 5 million consumers during a month. What did they type in their search bar, what did they watch and what did they end up buying from a range of over 12,000 creators and online sales sites? Here is the answer!
And the trendiest brand of the moment is ...
Gucci of course! Yes, the famous Italian brand founded in Florence in 1921 is THE most coveted brand of the moment. While she was ranked second in the first quarter, she has just stolen the show from Balenciaga. The French luxury brand and its famous dad sneakers, "only 695 euros", is still in the lead, just behind Off-White.
