Meghan's powerful Hollywood agents at William Morris Endeavor (WME) appear to be diligently rebranding and revitalizing "Brand Meghan" as her approval ratings fluctuate on both sides of the Atlantic. To give credit where it's due, a lifestyle blog is a domain where Meghan has proven her potential for tremendous success. "The Tig" reportedly generated tens of thousands of dollars annually before she became engaged to Prince Harry. It is likely that WME and Meghan have their sights set on securing significant brand deals for exclusive luxury products to feature on the new "American Riviera Orchard" website.
Since the 2020 "Sandringham Summit," the duchess has been cautious not to directly exploit the term "royal." However, her new venture, branded as "Meghan, The Duchess of Sussex," subtly alludes to her royal background. While she and her team argue that she has a legal right to use her title, there are no specific regulations prohibiting its use.
Importantly, Meghan doesn't receive any financial support from the Royal Family or the British state. Therefore, this new endeavor could serve as a means to help cover the mounting security expenses and the costly mortgage on her Montecito mansion.
Within less than 24 hours, the new Instagram account has already amassed over 346,000 followers, indicating its significant initial success. The timing of the launch appears to carry some significance, although the exact reasons behind it remain undisclosed.
