However, there are concerns that this move might not work in their favor. During a segment on GB News, Charlotte Griffiths, Mail On Sunday editor-at-large, expressed her reservations about the appointment. She noted that while it could be seen as a turning point, there are doubts about the suitability of the chosen individuals for handling tabloid media, which can be notoriously relentless. Griffiths suggested that the lack of tabloid media experience for both Boulia and Gipson could potentially make them vulnerable to criticism and negative media attention.
Griffiths specifically highlighted Charlie Gipson's appointment, emphasizing that he lacks tabloid media experience. She described it as a surprising choice that raises concerns rather than instilling confidence. While not wanting to prejudge Gipson, Griffiths shared feedback from a friend who expressed doubts about his ability to withstand the pressures of the industry, suggesting that he may struggle to navigate the challenges he will face.
Considering Gipson's role as the point of contact for the UK's tabloid press, Griffiths predicted that he may encounter significant challenges and potential backlash. Dealing with such media outlets requires a unique skill set and understanding, and without prior experience in the field, Gipson may face a steep learning curve.
As the new communications executives begin their roles, it remains to be seen how they will fare in managing the couple's public image and handling media scrutiny. The decision to hire individuals without extensive tabloid media experience raises questions about the effectiveness of their PR strategy and whether they will be able to navigate the complex landscape of public relations in the face of intense media attention.
