What a shop assistant in a lingerie store thinks when a man comes in
A Victoria’s Secret worker explains the techniques they used to care for men. Because they neither seek nor act the same when buying.
A Victoria’s Secret worker has told the Business Insider the techniques they used to serve a man when he entered the store to buy lingerie. Because they neither look for nor act the same when buying than they do.
The successful international firm knows their taste for giving underwear to women and that is why he did not hesitate to form a team of workers from one of his stores in Chicago so that they could give a different treatment to customers depending on whether they were men or women.
As the former worker explains, the firm helped them internalize the idea that “in general, men were going to buy anything in order to leave the store as soon as possible,” which, translated into the language of the clerks, “ It means they will spend more money. ”
The men were going to buy anything in order to leave the store as soon as possible
"While women preferred promotions such as 5 panties for $ 25, workers were more likely to sell men items with higher prices," says the former worker who has preferred to remain anonymous.
In the specific case of underwear, women focus more on the price so “it was better to show them the offers” while they do not look at what the cost of lingerie costs: “Men bought two bras of 50 dollars without questioning anything because they feel uncomfortable, ”explained the journalist Ashley Lutz.
The universe of the feminine gift
Christmas is coming. Dates "endearing" in which we have to give gifts to our loved ones: friends - even "invisible" -, family and, for those who have it, a couple, look forward to being surprised by something original they like.
Small shops and large stores take out the artillery to sell everything they can during Christmas. Women go more than stores but men think less about it when shopping.
But they don't make it easy at all. The gift universe for them is immense and inscrutable: perfumes of all scents, accessories and clothes that you never thought existed, countless destinations for one of those "romantic getaways" ...
The range of options is so great that one gets lost. But there is a gift that never fails for both sexes: underwear. Of course, in their case it translates into underpants and hers in lingerie, which sounds - and looks - much better.
They barely notice the cost of lingerie
With the idea in mind, you just need someone to help you buy because they have no idea what clothes are the most comfortable or what materials are better.
In most cases, if there is no mannequin wearing it, they do not even know how it will fit your partner.
Objective: leave the store as soon as possible
It has become clear that women and men do not look for the same in stores or act in the same way. Hence, brands like Victoria’s Secret, among others, have identified the importance of training their workers so that they know the basic tactics to sell a product according to the client's gender.
In general, men are an easy target for businesses. They want to be in stores as short as possible, so they buy anything quickly without thinking too much how much money they are spending.
Although there are many shops and a wide range of designs and prices, men prefer not to eat their heads too much when they buy a gift, much less if they are surrounded by bras, corsets and garters with lace.
Something we have evolved, but buying lingerie is still almost like going to buy condoms. Many are ashamed to ask about different colors or sizes - not to mention the "instructions for use" - and all they want is to take the first one they recommend.
Male buyer, insured sale
Lutz explains that "the current landscape of competition between stores often translates into fighting for male customers." And, as we have been saying, they buy faster and do not worry so much about how things cost.
Men spend money without questioning anything because they feel uncomfortable
Thus, the stores save their employees working time, which, when they are convinced of the male buyer and serve him quickly, usually have the insured sale. They can give them all the information they want about the products, they will not pay too much attention - they just want to leave there as soon as possible - but they will trust their criteria.
Why women's lingerie is the ideal gift
The founder of Victoria Secret created the company thinking that it would become a place where men could buy underwear for their wives without feeling uncomfortable. And, as far as we can read, it seems that he was right.
But beyond this great firm, in the whole world the lingerie is a gift of the most help for two reasons - which, in fact, are the same - they like and they like. And all happy.
It can help to animate the sexual life of a couple, it is original - in that women do not usually wear it daily - there are models and sizes for all types of women and, although they care less, there is a huge variety of prices in the lingerie market.
Another clear advantage is that in a matter of underwear, not nailing the size is not as problematic as in the rest of women's garments because, it is understood, you will only see it in privacy.
