After the controversy of the "perfect body", another faux pas for Victoria's Secret
Last month, Victoria’s Secret hit the headlines with its "perfect body" ad. Today, the lingerie brand is back in the news with the testimony of one of its models. An Instagram video supposed to promote self-acceptance. If it started from a good intention, the result is not really conclusive ...
Last September, the lingerie brand Victoria’s Secret launched a new collection of bras supposed to give their customers a "perfect body". At least, that's what you could read on the posters of the brand. If the company wanted to attract the attention of women with this campaign, we can say that it worked well. But not in the good sense of the word!
Many passersby were shocked by the catchphrase used, and one of them even launched an online petition. An incredible outcry that prompted Victoria’s Secret to change its slogan. If today we can read "A body for everyone" on billboards, everything seemed to have calmed down as we approached the London parade on December 9th.
But despite all the brand's efforts to be forgotten, she returned to the news by posting a short video on her official Instagram account. Entitled Know Your Body, it shows the Angel Sara Sampaio talking about her own image. A sequence with the message: "Do not care what someone else has. Love what you have! ". If one would have thought that this sequence would help Victoria’s Secret to rise in the esteem of its customers, it would seem that the brand did not choose the right extracts ...
On the video, we can see different parts of Sara Sampaio's interview for the underwear brand. The latter begins with: "Know your body type". After this announcement, the young woman embarks on a little comparison: "If I look at a photo of Candice Swanepoel, I say to myself" I want to have this body ". It will never be possible. The structure of my skeleton is not built like its incredible ... ". At that point, the model is content with a gesture with a resigned air, not really in agreement with the initial message of the video.
If Victoria’s Secret thought it would reach Internet users with this testimony of Sara Sampaio, it still sent a fuzzy speech which did not go unnoticed. Erin Glori Ryan, of the female site Jezebel, also strongly criticized these images: "The video is supposed to encourage women to accept and love themselves, but in fact, it's just a model claiming that a another model is incredibly sexy to an unreachable extent. ” The latter ends up ironically concluding: "We did it guys. We won feminism. "
One thing is certain, Victoria's Secret is going to think carefully about its next campaign ...
