Ross pointed out that Meghan's aim with the brand, American Riviera Orchard, is to provide the world with some understanding of her "Montecito lifestyle." The expert believes that this brand is a natural progression for Meghan, considering the growing popularity and reputation of her pre-marriage website, The Tig.
The closure of The Tig prior to her wedding resulted in a public outcry for Meghan's relatable content and insights into her everyday life. Ross emphasizes that the appeal of such websites lies in their relatability, as they make readers feel that they too can attain a similar level of glamour and elegance simply by following the same breakfast recipes.
In summary, Meghan's new venture seeks to offer a sneak peek into her personal lifestyle, building upon the relatable and down-to-earth content that garnered attention on her previous website.
