Levin pointed to Markle's past endeavors, like the collapsed Spotify deal and uncertain Netflix contract, suggesting a pattern of projects not panning out. "A lot of things have gone very, very wrong," Levin remarked, indicating skepticism about the success of this new venture. Levin also noted, "Give it six months and she’ll be on to the next thing. But she’s always craving for more and more and more and more."
Adding to the uncertainty, royal expert Tom Quinn told OK! Magazine that Prince Harry, while supportive of Markle's ideas, harbors reservations about her latest venture. Despite his affection for her, Quinn noted that Harry's upbringing in a family that might have frowned upon such commercial enterprises adds to his discomfort.
Speaking to The Mirror, Quinn also highlighted concerns about the couple's ability to sustain their expensive lifestyle. While they currently have sufficient funds, the launch of the new brand suggests they're aware that their finances are dwindling.According to Quinn, while Harry and Meghan currently possess adequate funds to sustain their royal lifestyle in America, the recent launch of their new brand hints at their acknowledgment that their financial resources are depleting rapidly.